Your website is an online representation of your business, your professionalism, and often the first impression someone will have of your business. When someone is referred to you or visits your site for the very first time. You want that first impression to be phenomenal because you might not get another chance. New website visitors really do spend LESS than 1 second to decide if your website looks reputable. It takes them less than 7 seconds to decide if they are going to stay or move on to your competition.

That means your website needs to establish credibility, it needs to be easy to navigate, and it also needs to be visually appealing on any and all devices that a visitor might be using.